A family owned company with a long and proud history in the jewellery industry

When William James Prouds opened his first Prouds store in Pitt St Sydney in 1903, never did he imagine that one day Prouds the Jewellers would become the largest and most trusted jewellery chain in Australia. His vision, to make quality jewellery, watches and giftware affordable to all Australians, is still the fundamental mission today, more than 100 years later.